Thinking about privacy, family, and the future of social. From the team building Orbit.
Orbit is adding Closest Friends, a private, Plus-only feature that lets you signal to five people that they matter to you. No public list. No drama. Just a quiet acknowledgment.
Everyone is suddenly talking about ranking their friends online again. But the impulse behind Top 8 was never about rankings. It was about saying, these people matter to me.
Leaving your public accounts behind is a big ask. Orbit doesn't ask. It's not a replacement, it's the space your public life never gave you.
Optimizing for reach changes what you share, how you say it, and who you share it with. Here is what that trade costs.
Group chats are crowded, noisy, and live in the wrong app. The people closest to you deserve more than a thread buried in a messenger.
When a parent posts a photo of their child, they expect it to stay with family. Here's why most social apps can't promise that, and what parents can do about it.
The phrase gets repeated a lot, but what does it actually mean when an app claims not to sell your data? Here is what to look for.
There is a difference between connecting with people who matter and broadcasting to everyone. One of them is actually social.